I learned the dark arts of digital marketing

I learned the dark arts of digital marketing.

Funnels.
Tripwires.
Countdown timers.

All designed to push people into buying before they could think.

And the harder I used them.

The worse it felt.

I sat in on private conversations with the pioneers of the industry.

Smart people.

But something bothered me.

How customers were talked about.

Not as people.

As conversion rates.

Most marketing doesn’t serve people.

It engineers pressure.

That was the moment I stopped.

No popups.
No fake urgency.
No psychological tricks.

Just honest work.

Offered quietly.

And something strange happened.

It worked better.

I call it Open Heart Marketing.

OHM.

It’s not a tactic.

It’s a posture.

Instead of trying to control people…

You meet them.

I don’t write “content.”

I make things I care about.

A story.
A reflection.
An idea.

I want people to feel like they’re walking through a gallery.

Not being herded through a shopping centre.

Seth Godin has written a blog every day for 8,000 days.

No funnels.

Still sells millions of books.

Because people are tired of being sold to.

But they’re hungry for honesty.

So here’s the question:

What would your marketing look like if you stopped trying to convince people…

…and simply showed them who you are?

That’s Open Heart Marketing.