Attention: For experts who sell their knowledge

I’ve built three six-figure businesses from scratch. Classified ads in the nineties, email marketing in the early two thousands, Shopify and Facebook ads from 2015. Tactics changed completely each time. The foundation underneath was identical.

My Shopify store converts at four to six times the industry average. No countdown timers. No fake scarcity. No popups.

This newsletter is how I think about marketing, taught through plants. Because the principles of how plants grow, compete, connect, and spread map directly onto how businesses do the same.

One email. When I have something worth saying.

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